Facebook has ended a test of splitting its signature News Feed into two, an idea that changed how people consumed news in the six countries where it occurred and added to concern about Facebook's power.
The test created two streaming series of posts with one focused on photos and updates from friends and family, with the second labelled an "explore feed", which was dedicated to material from Facebook pages that the user had liked, such as media outlets or sports teams.
Facebook decided to end the test and maintain one feed because people told the company in surveys they did not like the change, Adam Mosseri, head of the News Feed at Facebook, said in a statement.
"People told us they were less satisfied with the posts they were seeing, and having two separate feeds didn't actually help them connect more with friends and family," Mosseri said.
The test began in October and took place in Bolivia, Cambodia, Guatemala, Serbia, Slovakia and Sri Lanka. It quickly reduced website traffic for smaller media outlets, some of which had built their audiences on Facebook clicks.
The test revealed a contradiction in Facebook's relationship with publishers, whom the social network has also courted as a source of free content, said Leonardo Rodriguez, director of digital development at Guatemala's Prensa Libre group.
"This seemed to me like an abusive practice and shows their control," Rodriguez said.
Mosseri said the company had also "received feedback that we made it harder for people in the test countries to access important information, and that we didn't communicate the test clearly."
"I hope Facebook will have more interest in what is happening inside its test countries," Slovakian journalist Filip Struharik, who had earlier criticised the test, said on Twitter on Thursday.
Struharik said news media websites are stronger now by not relying on Facebook for traffic, and he expects traffic from Facebook to fall further in the long term because of other changes to the News Feed that de-emphasise media overall.
Chief Executive Mark Zuckerberg has unveiled other changes to the Facebook News Feed in the past two months to fight sensationalism and prioritise posts from friends and family.
