Flying under the radar suits Jack McLoughlin but that may all change for the unheralded Australian at next month's world swimming titles.
McLoughlin has become the breakout star of the six-day world titles trials at his hometown Brisbane.
But even with his distinctive long hair, few locals would recognise the 24-year-old if he walked down the street.
And that's just the way he likes it.
Yet McLoughlin may find it difficult to keep a low profile if he maintains his stellar trials form at the world titles at Gwangju, South Korea.
McLoughlin began the selection trials by upsetting Olympic champion Mack Horton to win the 400m freestyle final.
Known more as a distance swimmer, he then showed extraordinary pace to just miss the 200m freestyle podium in fourth.
McLoughlin's dream run continued in Tuesday night's 800m freestyle final when he again upstaged Horton to claim another morale boosting victory ahead of the world titles.
Still, McLoughlin did not think many of his rivals would be looking over their shoulder when he arrived at South Korea next month.
"Hopefully I am flying under the radar," McLoughlin said.
"I don't like to talk it up much. I don't like to get involved in all that.
"I like to train hard and race hard."
McLoughlin may soon demand their attention.
He is now world No.4 in 400m, No.7 in 800m and looks set to feature in Australia's 4x200m freestyle relay team - a world titles medal fancy.
It's been a selection trials to remember but McLoughlin considered the 2018 Commonwealth Games his breakout meet.
His self belief "sky rocketed" after he won 1500m freestyle gold and 400m silver on the Gold Coast.
"Last year at Comm Games in the 400m I thought 'you know what I am not going to wait for Mack or Dave (McKeon) or (England's former world champ) James Guy to swim, I am going to swim it my way'," McLoughlin said.
"That got the ball rolling. I thought 'oh God I can actually do this'.
"I could not only keep up with these boys but swim the way I want to and for me to dictate the race."
