Qantas, Tourism Australia strike $20m deal

Qantas and Tourism Australia will spend $20 million over three years to promote Australia to the world.

A Qantas plane

Qantas and Tourism Australia will spend $20 million over three years to promote Australia worldwide. (AAP)

Qantas and Tourism Australia have signed a $20 million three-year deal to promote the nation to the world, a big step in repairing its strained relationship.

The agreement involves a joint investment from Qantas and Tourism Australia to attract more international visitors to Australia, with a focus on the US, Asia, the UK and Europe.

Qantas and Tourism Australia fell out in 2012 with Qantas chief executive Alan Joyce cutting ties with Tourism Australia after 40 years.

Mr Joyce said the partnership had to be terminated because of Tourism Australia chairman Geoff Dixon's conflict of interest, given he was part of a group of investors proposing to take over the airline.

Mr Dixon - who ran Qantas before Mr Joyce - has since left Tourism Australia, which is now chaired by Anthony South.

In January, Qantas and Tourism Australia signalled an end to their feud with the launch of a new safety video to be jointly promoted by the two companies.


Share
Published 3 August 2016 3:48pm
Source: AAP


Share this with family and friends


Get SBS News daily and direct to your Inbox

Sign up now for the latest news from Australia and around the world direct to your inbox.

By subscribing, you agree to SBS’s terms of service and privacy policy including receiving email updates from SBS.

Download our apps
SBS News
SBS Audio
SBS On Demand

Listen to our podcasts
An overview of the day's top stories from SBS News
Interviews and feature reports from SBS News
Your daily ten minute finance and business news wrap with SBS Finance Editor Ricardo Gonçalves.
A daily five minute news wrap for English learners and people with disability
Get the latest with our News podcasts on your favourite podcast apps.

Watch on SBS
SBS World News

SBS World News

Take a global view with Australia's most comprehensive world news service
Watch the latest news videos from Australia and across the world