Lupa Pizza in the English city of Norwich has a mostly typical menu, charging £14 ($27.80) for classic pizzas on the food delivery app Deliveroo.
But if customers scroll down further, an eye-watering figure appears for its Hawaiian pizza, priced at £100 ($198.58).
"Order the champagne too! Go on you monster!" the accompanying description reads.
The restaurant's owner and chef have defended the cost for a simple reason: their shared dislike of pineapple on pizza.
"I absolutely loathe pineapple on a pizza," Francis Woolf, the co-owner of Lupa Pizza, told the Norwich Evening News.
Head chef Quin Jianoran agreed.
"I love a piña colada, but pineapple on pizza? Never. I'd rather put a bloody strawberry on one than that tropical menace," he said.
What does the polling say on pineapple?
More than half of Brits like pineapple on pizza, with a slim majority of 53 per cent enjoying it, according to a 2017 poll by YouGov UK.
The same poll found that the most popular pizza topping is mushroom, which 65 per cent of the survey enjoyed on pizza.
The least liked ingredients were anchovies and tuna, which only 18 and 22 per cent of people liked, respectively.
The poll also analysed other pizza trends.
"Men are much more likely than women to like meat on their pizza," YouGov said on their website.
"The older people get, the more likely they are to like having mushroom or tomato as a topping, and become less likely to want chicken, pepperoni, sweetcorn and pork on their pizza."
Conclusive data is less easy to find in Australia. In a 2023 survey of 587 social media users conducted by Nine, 72 per cent of respondents said pineapple belonged on pizza.
Last month, pizza chain Domino's said pineapple had been added as a topping at its Australian restaurants more than 1.1 million times in 2024, and it had been removed 650,000 times.
