Olly Alexander has taken to social media to complain about the "bare minimum" efforts of some corporations during Pride Month.
Sharing an email received by his manager, the Years & Years singer wrote: “My manager has been getting requests like this every day."
Alexander pointed out that the email included “no details on what this ‘amazing pride collection’ is or what this big famous brand with lots of money plan to do with any proceeds."
He added: “The bare minimum approach here makes me laugh.
“No matter where you stand on corporate brand-pride tie-ins, it’s hard not to feel this year’s 2019 Pride collection of mouthwash, t-shirts, socks… banks and sandwiches has felt especially icky."
The pop star, who has been a vocal advocate for LGBTIQ+ rights, continued, writing: “Representation matters, of course, and corporate Pride / rainbow capitalism might be hideous but at least queer people are getting paid.
“Re-doing your logo in a rainbow and ‘donating a portion of proceeds’ is not enough.”
Alexander’s sentiments were echoed by other prominent LGBTIQ+ singers, including Sam Smith and Christine and the Queens, each of whom replied “Amen.”
