With years of experience in the commercial field, Boni has been exploring the world through the lens of his camera since his high school days.
From early experiments with film to mastering flash lighting techniques, Boni continued to develop his creativity.
His career started in 1996 when he was credited with photographing iconic products such as Coca-Cola and Pampers while working at George Patterson Bates Advertising Agency.
Boni Febrianda with his camera Credit: Boni Febrianda
He works closely with clients to create visuals that are not only interesting, but also relevant to the target audience.
With a wealth of experience in marketing, Boni has collaborated with leading brands, including Nike, Campos Coffee, Coca Cola, Goodman Fielder, Amicus, Louis Vuitton Indonesia, Diesel Brand, Australian Fashion Week, K-Mart, Holey Moley, Harpers Bazaar, Strike Bowling, Vend HQ (now Lightspeed Retail) and Djarum Super.
Credit: Boni Febrianda Photography. www.bonifebrianda.com
Each photography project at Boni Febrianda Photography is a unique creative adventure. With different demands and characteristics, each shoot demands a special approach.
The post-production process, which often involves Boni directly with his team, becomes a crucial stage in realising the creative vision.
In between his busy days, Boni took time out to cycle and enjoy a wide variety of coffees around the suburbs where he lives.
